Coca-Cola x Paris Olympic Relay 2024
Probably my proudest achievement to date. While at Ogilvy Paris, I created the OOH print and art directed the shoot for the TVC in Coca-Cola’s Paris 2024 Olympic Torch Relay recruitment campaign.
With the Olympics returning to France for the first time in a century, we set out to mark the occasion with an iconic print campaign. Run With History (translation) pays tribute to torchbearers throughout Olympic history and invites the people of France to seize the chance to take part in this historic moment. By scanning the QR code on the poster, the people of France could apply for the opportunity to become part of history themselves.
The OOH campaign was supported by a TVC centred around the symbolic passing of the flame. I Art Directed the shoot on location in Lithuania, while also working closely with Coca-Cola’s internal team and the IOC. It was a high-pressure, challenging, and ultimately rewarding process that gave myself invaluable experience.
Client: Coke x Olympics
Type: PRINT,OOH,TVC,SOCIAL
Agency: Ogilvy Paris
An iconic feeling print campaign + TVC for Coca-Cola, the main sponsor of the torch relay event for the 2024 Paris Olympics.
(Me with one of the posters in a Paris subway)