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adidas - Make Waves With Waves


70% of black girls can’t swim and 5.5 times more black kids die drowning than white kids. Research showed us that it was due to lack of funding, facilities and ultimately HAIR.

We created a product and campaign for Adidas to tackle the issue and get black girls swimming.

The project was so successful we were interviewed on national TV,
flown out to adidas HQ in Germany to meet the product development team
and give a talk to their employees about the project.



Client: adidas

Type: Product, Activation, PR, Social, Branding

Awards: D&AD Black Pencil, D&AD White Pencil, D&AD Yellow Pencil (New Blood Awards 2018)

 
2017 — Frogtown, Los Angeles