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Vuse x McLaren F1 Car Reveal Film


In just two weeks at The&Partnership, I was fortunate enough to have my script chosen by Vuse and McLaren for one of the agency's biggest briefs of the year: the reveal film for the McLaren F1 team’s 2023 Abu Dhabi GP car livery.

The livery was designed by Nujood Al Otaibi, a deaf female Saudi artist, as part of McLaren and Vuse’s Driven By Change initiative, which champions underrepresented artists.

I worked alongside director TJ O’Grady at Sky Studios to bring the story to life. Making the McLaren F1 car float, capturing high intensity 360 shots and painting over a wall of TVs — it sounds like an art director’s dream, and it really was!

The resulting film captivated F1 fans, celebrated Nujood’s stunning design, and her story.

Alongside the hero film, we also produced behind the scenes interviews with the artist and created over 15 social assets, including reels, stories and editorial content.






Client: Vuse, McLaren F1 Team

Type: AV,Editorial,Social,Art Direction

AGENCY: The&Partnership



 
2017 — Frogtown, Los Angeles