Relate UK - Dirty Doilies
Research showed that over 65’s have the highest rate of STI’s compared to any other age group... This means they are still going at it.
(I know you just squirmed as you read that, and thats the problem.)
There’s a stigma against old people having sex. To raise awareness I used doilies, which are thought of as old fashioned and associated with the elderly but subverted this graphic device with sexy images to “Celebrate the Joy of Over 65 Sex” for relationship charity Relate UK.
The doilies where also educational and came in a pack of 6 with info cards. Similar to Macmillan’s coffee mornings, Relate set up “Afternoon Delights” where older get together for some tea, cake and sex education!
Client: Relate
Type: PR, Activation, Social
AGENCY: Ogilvy UK
Flick through the slide show below for some senior sex education
On our socials we even did a call out asking people to make their own #DirtyDoilies