^{MEGABLOKS - BLOK OUT THE BORING}

_{The month of October is officially most boring. *according to kids
Bad weather, stuck inside and the only good thing about it is when it ends when Halloween comes.

So MEGABLOKS challenged me to make October fun again.
I created the month “BLOKTOBER” and a campaign for kids and adults to “BLOK OUT THE BORING”.

We shot real life boring scenarios and with imaginative animation and showe with the help of MEGABLOKS how kids and adults can create a world of fun.}

Client: Mattel, Megabloks

Type: Campaign, AV, Art Direction, Social

AGENCY: Ogilvy UK

_{30” UK & FRANWe even called adults out in the UK for their boring purchases with personalised targeted ads on Amazon}

_{and added leaflets to their direct mail...}

_{We targeted adults on socials asking them to BLOK out their boring day to day routines

and play now!}