^{Vigne - An Italian Olive Oil
Based On A True Story}

_{69% of imported olive oils fail USDA quality tests. They claim to be extra virgin, but the truth? Not so pure. Fictional stories and fancy bottles that are bad for the planet. Cue Italian hand gesture of disapproval.

Vigne is based on a true story. No gimmicks, just a tale of Italian extra virgin olive oil and those who dedicate their life to it. Named after the farm where it’s made, we put Gian Piero, Antonio, Daniela and Hannya, the people behind the oil, at the front of the brand. Working with a storybook illustrator, we brought these authentic characters to life with rustic Italian charm.

Creating a D&AD award winning brand and packaging from scratch for an Italian Olive Oil. My role in this project was Creative Lead and Art Direction. I built a strong relationship with the client, presented 3x initial concepts and then worked closely with a very talented illustrator and designer to craft the final product. I also managed and directed the product shoot over in Perugia, Italy. Bellisimo!}