https://jackparker.work jackparker.work Mon, 28 Jul 2025 13:11:04 +0000 https://jackparker.work en https://jackparker.work/Flamingos-Aloud Mon, 28 Jul 2025 13:11:04 +0000 jackparker.work https://jackparker.work/Flamingos-Aloud Very Pay - TVC While at The Gate, I went full “Hun” and reworked a Girls Aloud Britpop classic using Very’s flamingo characters to promote their 12-month repayment plan. The result is an evergreen TVC created to run nationwide throughout 2025. Client: VeryType: TVC,SOCIAL,RADIOAgency: The Gate <img width="1536" height="1024" width_o="1536" height_o="1024" data-src="https://freight.cargo.site/t/original/i/077fc2652581ce2748106007bf39930bf0d1dcdf9e58a1ad3d97f5d9a4b6dc4b/thumbnail-very-pay.png" data-mid="236333381" border="0" src="https://freight.cargo.site/w/1000/i/077fc2652581ce2748106007bf39930bf0d1dcdf9e58a1ad3d97f5d9a4b6dc4b/thumbnail-very-pay.png" /> https://jackparker.work/The-Super-Flexible-Network Thu, 26 Jun 2025 20:15:33 +0000 jackparker.work https://jackparker.work/The-Super-Flexible-Network SMARTY Mobile - Super Flexible Sim Plans Smarty Mobile offers super flexible one-month network contracts that you can cancel at any time. While at The Gate, we launched a nationwide campaign featuring eye-catching special builds that showcased just how flexible their mobile network is. A simple, single minded and satisfying execution for SMARTY Mobile. This included a very bendy TFL bus stop, flexible billboards across Waterloo, a pop-up Metro cover wrap, and giant building hoarding wraps seen from London to Leeds. Client: SMARTY MobileType: OOH,Special build,SocialAGENCY: The Gate &nbsp;<img width="2454" height="1282" width_o="2454" height_o="1282" data-src="https://freight.cargo.site/t/original/i/3cdc08fb325a1e22c70fc0206c544f6ed64d76c3560a0d8bff249c4442bcf73d/Super-Flex-2.png" data-mid="235079827" border="0" src="https://freight.cargo.site/w/1000/i/3cdc08fb325a1e22c70fc0206c544f6ed64d76c3560a0d8bff249c4442bcf73d/Super-Flex-2.png" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/afb979f4754550f738888a469975fbeb5616932cf7c16a772f3be9c049e44489/scmarty-linkedin-1080x1080-01.png" data-mid="235079826" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/afb979f4754550f738888a469975fbeb5616932cf7c16a772f3be9c049e44489/scmarty-linkedin-1080x1080-01.png" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/43b7a00c3ed512d0e69fbc5ead986967f9d31d598eb28215aa8248fc019b70dc/1726160917780.jpeg" data-mid="235079832" border="0" src="https://freight.cargo.site/w/1000/i/43b7a00c3ed512d0e69fbc5ead986967f9d31d598eb28215aa8248fc019b70dc/1726160917780.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f9350e960bd6b7352958a396a5331d9de088791cbc7330a8f7596d6e02b1890/thumbnail-site-flexi.png" data-mid="235079825" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0f9350e960bd6b7352958a396a5331d9de088791cbc7330a8f7596d6e02b1890/thumbnail-site-flexi.png" /> <img width="1890" height="1380" width_o="1890" height_o="1380" data-src="https://freight.cargo.site/t/original/i/87d025575d292c84bbb80b0a3f4c2eab2fac689264f96696c88dc78dd57b1fb6/Super-Flex-8.png" data-mid="235079833" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/87d025575d292c84bbb80b0a3f4c2eab2fac689264f96696c88dc78dd57b1fb6/Super-Flex-8.png" /> <img width="1038" height="1380" width_o="1038" height_o="1380" data-src="https://freight.cargo.site/t/original/i/f8edd3bd573fa10ad44562a9d962f1173afe252969f0bb64865f4978b53fb4b9/Super-Flex-7.png" data-mid="235079830" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/f8edd3bd573fa10ad44562a9d962f1173afe252969f0bb64865f4978b53fb4b9/Super-Flex-7.png" /> <img width="2500" height="1309" width_o="2500" height_o="1309" data-src="https://freight.cargo.site/t/original/i/4c1efe1a679f2398dccadd0d41e2a637000a047c8a76f6b934b626a08bf5a530/Super-Flex-1.jpg" data-mid="235079834" border="0" src="https://freight.cargo.site/w/1000/i/4c1efe1a679f2398dccadd0d41e2a637000a047c8a76f6b934b626a08bf5a530/Super-Flex-1.jpg" /><img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/eb890702ed011935f872d02f0455712057159a11104f15093cfb260db9514b8a/1726079077694.jpeg" data-mid="235079835" border="0" src="https://freight.cargo.site/w/1000/i/eb890702ed011935f872d02f0455712057159a11104f15093cfb260db9514b8a/1726079077694.jpeg" />A simple, single minded campaign for SMARTY Mobile. The idea flexed across special build OOH, social ads, a Metro wrap and a one-off TFL bendy bus stop installation. https://jackparker.work/An-Olive-Oil-Based-On-A-True-Story Thu, 26 Jun 2025 20:15:42 +0000 jackparker.work https://jackparker.work/An-Olive-Oil-Based-On-A-True-Story Vigne - An Italian Olive OilBased On A True Story 69% of imported olive oils fail USDA quality tests. They claim to be extra virgin, but the truth? Not so pure. Fictional stories and fancy bottles that are bad for the planet. Cue Italian hand gesture of disapproval.Vigne is based on a true story. No gimmicks, just a tale of Italian extra virgin olive oil and those who dedicate their life to it. Named after the farm where it’s made, we put Gian Piero, Antonio, Daniela and Hannya, the people behind the oil, at the front of the brand. Working with a storybook illustrator, we brought these authentic characters to life with rustic Italian charm. Creating a D&amp;AD award winning brand and packaging from scratch for an Italian Olive Oil. My role in this project was Creative Lead, Art Direction and Design Direction. I built a strong relationship with the client, presented 3x initial concepts and then worked closely with a very talented illustrator and designer to craft the final product. I also managed and directed the product shoot over in Perugia, Italy. Bellisimo! Client: VigneType: STRATEGY,BRAND CREATION,DESIGNAgency: MADE YOU LOOK Awards: D&amp;AD Wood Pencil 2025 <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3a73d5ff1505b0c90d4076ca3bbc069d91b6440abbfe5cc5593e36da62eb260f/VigneLogo.jpg" data-mid="235079882" border="0" src="https://freight.cargo.site/w/1000/i/3a73d5ff1505b0c90d4076ca3bbc069d91b6440abbfe5cc5593e36da62eb260f/VigneLogo.jpg" /> <img width="1563" height="1717" width_o="1563" height_o="1717" data-src="https://freight.cargo.site/t/original/i/b813ba7ca80eb38803a6f019543afa7f366cbd7ddcbbc2cd48a1328f586776b6/cargo-visuals-05.png" data-mid="235079886" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/b813ba7ca80eb38803a6f019543afa7f366cbd7ddcbbc2cd48a1328f586776b6/cargo-visuals-05.png" /> <img width="1563" height="1717" width_o="1563" height_o="1717" data-src="https://freight.cargo.site/t/original/i/d73caf0bd05043556af8564fb607d09483caa3270e8919969ae0b3608dfb8c80/cargo-visuals-06.png" data-mid="235079885" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/d73caf0bd05043556af8564fb607d09483caa3270e8919969ae0b3608dfb8c80/cargo-visuals-06.png" /> An Italian Olive Oil based on a true story... <img width="3215" height="1808" width_o="3215" height_o="1808" data-src="https://freight.cargo.site/t/original/i/3cbf46afd0f30fd2d69326c80f950638798d9ac72b1cdb46a2e44b66fce0da75/cargo-visuals-07.png" data-mid="235079887" border="0" src="https://freight.cargo.site/w/1000/i/3cbf46afd0f30fd2d69326c80f950638798d9ac72b1cdb46a2e44b66fce0da75/cargo-visuals-07.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2306c6d5b9de4d6e99ac5766153dc829190aa687c5597032f9b9033eda2ded42/scooter.gif" data-mid="235079889" border="0" src="https://freight.cargo.site/w/1000/i/2306c6d5b9de4d6e99ac5766153dc829190aa687c5597032f9b9033eda2ded42/scooter.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/69f95689d9d44de2ab4d0820c4e4a0b7c35462b112880c40b9c6e036d229affc/Picker.gif" data-mid="235079891" border="0" src="https://freight.cargo.site/w/1000/i/69f95689d9d44de2ab4d0820c4e4a0b7c35462b112880c40b9c6e036d229affc/Picker.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/99e69122cd862ad96d5c4a83017b9eca08f8f23225905337f51602c3d3ee5ae6/Legs.gif" data-mid="235079888" border="0" src="https://freight.cargo.site/w/1000/i/99e69122cd862ad96d5c4a83017b9eca08f8f23225905337f51602c3d3ee5ae6/Legs.gif" /> <img width="4517" height="2539" width_o="4517" height_o="2539" data-src="https://freight.cargo.site/t/original/i/8505d0cb394b726b64b8cdf59f7331814e7a55a883155a639ba85e9ae8cdcabb/7.jpg" data-mid="235079892" border="0" src="https://freight.cargo.site/w/1000/i/8505d0cb394b726b64b8cdf59f7331814e7a55a883155a639ba85e9ae8cdcabb/7.jpg" /> <img width="2308" height="3078" width_o="2308" height_o="3078" data-src="https://freight.cargo.site/t/original/i/c54fb3e961f352868ade280a819d4c16e0b02cc50a96176aef2402485f0e20b3/4.jpg" data-mid="235079893" border="0" src="https://freight.cargo.site/w/1000/i/c54fb3e961f352868ade280a819d4c16e0b02cc50a96176aef2402485f0e20b3/4.jpg" /> <img width="2308" height="3078" width_o="2308" height_o="3078" data-src="https://freight.cargo.site/t/original/i/a2632afa6a1046a0de28f2f4e6273f86aaa859363cb482c9cfb23b713b6e6aba/3.jpg" data-mid="235079894" border="0" src="https://freight.cargo.site/w/1000/i/a2632afa6a1046a0de28f2f4e6273f86aaa859363cb482c9cfb23b713b6e6aba/3.jpg" /> <img width="4517" height="2539" width_o="4517" height_o="2539" data-src="https://freight.cargo.site/t/original/i/3c9d0ee46b3ef06442fe0610a3d8c4618f1120669c1ea37ccb40995793f5dc99/13.jpg" data-mid="235079898" border="0" src="https://freight.cargo.site/w/1000/i/3c9d0ee46b3ef06442fe0610a3d8c4618f1120669c1ea37ccb40995793f5dc99/13.jpg" /> <img width="3210" height="1806" width_o="3210" height_o="1806" data-src="https://freight.cargo.site/t/original/i/0e7fe78e568b613d009b81da9f7fbc1a6c2148ea6099616f68d60d5a6958f5c1/cargo-visuals-08.png" data-mid="235079897" border="0" src="https://freight.cargo.site/w/1000/i/0e7fe78e568b613d009b81da9f7fbc1a6c2148ea6099616f68d60d5a6958f5c1/cargo-visuals-08.png" /> <img width="1655" height="2207" width_o="1655" height_o="2207" data-src="https://freight.cargo.site/t/original/i/fa2dea729c1c7a860ed728d4a2fb8a32d27038664fbbf4607e773e50a169b1e8/cargo-visuals-0-09.png" data-mid="235079896" border="0" src="https://freight.cargo.site/w/1000/i/fa2dea729c1c7a860ed728d4a2fb8a32d27038664fbbf4607e773e50a169b1e8/cargo-visuals-0-09.png" /> <img width="1655" height="2207" width_o="1655" height_o="2207" data-src="https://freight.cargo.site/t/original/i/e33cc3b0f6df181ec41489942d9b34af75adb857e72ce08f4aa3271dece2035c/cargo-visuals-0-10.png" data-mid="235079895" border="0" src="https://freight.cargo.site/w/1000/i/e33cc3b0f6df181ec41489942d9b34af75adb857e72ce08f4aa3271dece2035c/cargo-visuals-0-10.png" /> <img width="4524" height="2735" width_o="4524" height_o="2735" data-src="https://freight.cargo.site/t/original/i/3d1673ad79e54561b8626437a70d2553b77aa93a776d3dfa4e7578f1cb5b0c71/6.jpg" data-mid="235079899" border="0" src="https://freight.cargo.site/w/1000/i/3d1673ad79e54561b8626437a70d2553b77aa93a776d3dfa4e7578f1cb5b0c71/6.jpg" />https://www.dandad.org/awards/professional/2025/239758/vigne-olive-oil/ https://jackparker.work/RUN-WITH-HISTORY Thu, 26 Jun 2025 20:15:58 +0000 jackparker.work https://jackparker.work/RUN-WITH-HISTORY Coca-Cola x Paris Olympic Relay 2024 Probably my proudest achievement to date. While at Ogilvy Paris, I created the OOH print and art directed the shoot for the TVC in Coca-Cola’s Paris 2024 Olympic Torch Relay recruitment campaign.With the Olympics returning to France for the first time in a century, we set out to mark the occasion with an iconic print campaign. Run With History (translation) pays tribute to torchbearers throughout Olympic history and invites the people of France to seize the chance to take part in this historic moment. By scanning the QR code on the poster, the people of France could apply for the opportunity to become part of history themselves.The OOH campaign was supported by a TVC centred around the symbolic passing of the flame. I Art Directed the shoot on location in Lithuania, while also working closely with Coca-Cola’s internal team and the IOC. It was a high-pressure, challenging, and ultimately rewarding process that gave myself invaluable experience. Client: Coke x OlympicsType: PRINT,OOH,TVC,SOCIALAgency: Ogilvy Paris <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/50dc3d5d233aaecc3d8982b27a95fcac9e1ace06fc823902876b6c3ec9bc084b/COKE_OTR_20s_SANS_MS_230717_MixTV-ezgif.com-video-to-gif-converter-2.gif" data-mid="235080056" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/50dc3d5d233aaecc3d8982b27a95fcac9e1ace06fc823902876b6c3ec9bc084b/COKE_OTR_20s_SANS_MS_230717_MixTV-ezgif.com-video-to-gif-converter-2.gif" /> An iconic feeling print campaign + TVC for Coca-Cola, the main sponsor of the torch relay event for the 2024 Paris Olympics. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/803cda887d57fac684ad13846deb15e23eb5adedac10dc5dbaaf07d578e5f436/subway-coke-mock-up-english.png" data-mid="235080054" border="0" src="https://freight.cargo.site/w/1000/i/803cda887d57fac684ad13846deb15e23eb5adedac10dc5dbaaf07d578e5f436/subway-coke-mock-up-english.png" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/2cb08a00a1c9a432e3e8f413fc196628d793a7132cbcf9321bb946e6cf203c51/COKE_OTR_20s_SANS_MS_230717_MixTV-ezgif.com-video-to-gif-converter-3.gif" data-mid="235080057" border="0" src="https://freight.cargo.site/w/600/i/2cb08a00a1c9a432e3e8f413fc196628d793a7132cbcf9321bb946e6cf203c51/COKE_OTR_20s_SANS_MS_230717_MixTV-ezgif.com-video-to-gif-converter-3.gif" /> <img width="1600" height="2400" width_o="1600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/52cf504711436230edccfa25219a5be999ea8d14c535a3990ea1282437aad148/coke-paris-mock-up.png" data-mid="235080058" border="0" data-scale="38" src="https://freight.cargo.site/w/1000/i/52cf504711436230edccfa25219a5be999ea8d14c535a3990ea1282437aad148/coke-paris-mock-up.png" /> <img width="3127" height="1037" width_o="3127" height_o="1037" data-src="https://freight.cargo.site/t/original/i/6c6595c158ffe68d9c4a0d88627c87a440fc417bae5f91b1edaae50f52c38e10/Driven-by-change-livery-FRANCE-campaign-board.png" data-mid="235080055" border="0" src="https://freight.cargo.site/w/1000/i/6c6595c158ffe68d9c4a0d88627c87a440fc417bae5f91b1edaae50f52c38e10/Driven-by-change-livery-FRANCE-campaign-board.png" /> (Me with one of the posters in a Paris subway) https://jackparker.work/Summer-Party Thu, 26 Jun 2025 20:15:54 +0000 jackparker.work https://jackparker.work/Summer-Party Ogilvy UK - Summer Party At Ogilvy UK's rooftop bar, it's not unusual for employees to get a little sunburnt, so when we were asked to create a poster for the summer party, I knew exactly what to do...***Disclaimer: No Ogilvy employees were sunburnt or harmed in the making of these visuals.***A playful internal campaign I created during my time at Sea Containers with Ogilvy UK back in 2022.I designed posters, sent out witty email invites, and even placed sun cream sachets on desks as physical invitations.The summer party was a success, and in true British fashion, it ended up raining. Typical, eh? Client: Ogilvy UKType: Print,Campaign,ActivationAgency: Ogilvy UK <img width="3333" height="2229" width_o="3333" height_o="2229" data-src="https://freight.cargo.site/t/original/i/04fd3616aff5034c8d2aeed21268febac16e5149c5e128904e6b49ba3a49cca1/Ogilvy-sunburn-poster-mock-up.png" data-mid="235079995" border="0" src="https://freight.cargo.site/w/1000/i/04fd3616aff5034c8d2aeed21268febac16e5149c5e128904e6b49ba3a49cca1/Ogilvy-sunburn-poster-mock-up.png" /><img width="4000" height="2800" width_o="4000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/9b3ff460ff9a5efc3f11702a7a00ddf06d14cb4bf0da7f34e8e6caf221039533/solo-st3.png" data-mid="235079990" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9b3ff460ff9a5efc3f11702a7a00ddf06d14cb4bf0da7f34e8e6caf221039533/solo-st3.png" /><img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0a864e5d5a8d20000a03d06491a5b761c152e875ee707300a4e934dcd21308fb/ogilvy-summer-party-peel-close-up.png" data-mid="235079997" border="0" src="https://freight.cargo.site/w/1000/i/0a864e5d5a8d20000a03d06491a5b761c152e875ee707300a4e934dcd21308fb/ogilvy-summer-party-peel-close-up.png" /><img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2e12942c90ec83fab0f62ced67256fc049cc32e1efb45b968cda149b4fbbba5c/SACHET-OGILVY-INVITE-150.png" data-mid="235079993" border="0" src="https://freight.cargo.site/w/1000/i/2e12942c90ec83fab0f62ced67256fc049cc32e1efb45b968cda149b4fbbba5c/SACHET-OGILVY-INVITE-150.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c41cd6d933182f89c1a009209a2d4ce47dbcb28ff63b4e99bf03d083f76a7c58/SCH-3-1920X770-1.png" data-mid="235080005" border="0" src="https://freight.cargo.site/w/1000/i/c41cd6d933182f89c1a009209a2d4ce47dbcb28ff63b4e99bf03d083f76a7c58/SCH-3-1920X770-1.png" /> https://jackparker.work/Driven-By-Change Thu, 26 Jun 2025 20:16:03 +0000 jackparker.work https://jackparker.work/Driven-By-Change Vuse x McLaren F1 Car Reveal Film In just two weeks at The&amp;Partnership, I was fortunate enough to have my script chosen by Vuse and McLaren for one of the agency's biggest briefs of the year: the reveal film for the McLaren F1 team’s 2023 Abu Dhabi GP car livery. The livery was designed by Nujood Al Otaibi, a deaf female Saudi artist, as part of McLaren and Vuse’s&nbsp;Driven By Change initiative, which champions underrepresented artists. I worked alongside director TJ O’Grady at Sky Studios to bring the story to life. Making the McLaren F1 car float, capturing high intensity 360 shots and painting over a wall of TVs — it sounds like an art director’s dream, and it really was! The resulting film captivated F1 fans, celebrated Nujood’s stunning design, and her story. Alongside the hero film, we also produced behind the scenes interviews with the artist and created over 15 social assets, including reels, stories and editorial content. Client: Vuse, McLaren F1 TeamType: AV,Editorial,Social,Art DirectionAGENCY: The&amp;Partnership &nbsp; <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/24fbb150631d8e6a3c9a7396cd80aa8372af8ae825cbd7eeb6b4dfd1805cb826/DBC-board-livery150.png" data-mid="235080080" border="0" src="https://freight.cargo.site/w/1000/i/24fbb150631d8e6a3c9a7396cd80aa8372af8ae825cbd7eeb6b4dfd1805cb826/DBC-board-livery150.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6e90f602c81d4481e1350d89dc8e965bfe1594a4c8cdcb72b68bc4088a81d246/Driven-by-change-livery-campaign-board-03.png" data-mid="235080082" border="0" src="https://freight.cargo.site/w/1000/i/6e90f602c81d4481e1350d89dc8e965bfe1594a4c8cdcb72b68bc4088a81d246/Driven-by-change-livery-campaign-board-03.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/782b9ac3b10759224177e77943e7f3848e58253538e22df78ea82f4a3c8038e2/Driven-by-change-livery-campaign-board-04.png" data-mid="235080083" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/782b9ac3b10759224177e77943e7f3848e58253538e22df78ea82f4a3c8038e2/Driven-by-change-livery-campaign-board-04.png" /> <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/2b29601943559a2c9586b1ac34bbe77a9ebbedfd4f034d68656ef050fc789dad/ezgif.com-optimize-1.gif" data-mid="235080081" border="0" src="https://freight.cargo.site/w/600/i/2b29601943559a2c9586b1ac34bbe77a9ebbedfd4f034d68656ef050fc789dad/ezgif.com-optimize-1.gif" /> <img width="414" height="736" width_o="414" height_o="736" data-src="https://freight.cargo.site/t/original/i/aef27bbca7888696fe50ec079a5e869e5f6bfa87a1bfba29cb560f1d6279d66e/Screenshot-2024-03-13-at-23.41.43.png" data-mid="235080086" border="0" src="https://freight.cargo.site/w/414/i/aef27bbca7888696fe50ec079a5e869e5f6bfa87a1bfba29cb560f1d6279d66e/Screenshot-2024-03-13-at-23.41.43.png" /> <img width="1387" height="2466" width_o="1387" height_o="2466" data-src="https://freight.cargo.site/t/original/i/f53844d21a6297e7d941bf90f239bb995c6c07dc1aa4f75780800f42a0e549bf/Driven-by-change-livery-campaign-board-05.png" data-mid="235080084" border="0" src="https://freight.cargo.site/w/1000/i/f53844d21a6297e7d941bf90f239bb995c6c07dc1aa4f75780800f42a0e549bf/Driven-by-change-livery-campaign-board-05.png" /> <img width="1539" height="2477" width_o="1539" height_o="2477" data-src="https://freight.cargo.site/t/original/i/6d2a5ad84e0da81443b96078285ede6e46678ccbbf118957aea9dc2f5499c3ae/Driven-by-change-livery-campaign-board-06.png" data-mid="235080085" border="0" src="https://freight.cargo.site/w/1000/i/6d2a5ad84e0da81443b96078285ede6e46678ccbbf118957aea9dc2f5499c3ae/Driven-by-change-livery-campaign-board-06.png" /> <img width="406" height="726" width_o="406" height_o="726" data-src="https://freight.cargo.site/t/original/i/9cab193acb020de649e57ce21d780c414ac6d0f0009a92d12b63aba15e1aeb3a/Screenshot-2024-03-13-at-23.43.07.png" data-mid="235080087" border="0" src="https://freight.cargo.site/w/406/i/9cab193acb020de649e57ce21d780c414ac6d0f0009a92d12b63aba15e1aeb3a/Screenshot-2024-03-13-at-23.43.07.png" /> <img width="352" height="726" width_o="352" height_o="726" data-src="https://freight.cargo.site/t/original/i/0c7a5bcf6392118c349c3829fc7d9918acbf16551c0f82bfbea1c321e694a8cd/Screenshot-2024-03-13-at-23.43.25.png" data-mid="235080088" border="0" src="https://freight.cargo.site/w/352/i/0c7a5bcf6392118c349c3829fc7d9918acbf16551c0f82bfbea1c321e694a8cd/Screenshot-2024-03-13-at-23.43.25.png" /> https://jackparker.work/Xmas-Wrapping-Paper Thu, 26 Jun 2025 20:16:08 +0000 jackparker.work https://jackparker.work/Xmas-Wrapping-Paper SANE Mental Health Charity - Xmas Campaign Christmas is filled with joyful imagery, but for many, it’s a time of quiet struggle.While at Iris London, I developed a visual concept that became the foundation for SANE’s Christmas campaign strategy: a series of double sided wrapping papers. Bright and cheerful on the outside and unexpectedly vulnerable within, each design highlighted hidden emotional strain as the paper was torn open, delivering the line “You don’t always know what’s going on inside.”Using the act of unwrapping and subverting typical glee festive imagery, the campaign raised powerful awareness around mental health at Christmas and encouraged greater compassion. It ran across direct mail, social media and PR, all driven by this core creative idea. Client: SANE Mental Health CharityType: Direct Mail, Campaign Strategy, Design, Social, PRAGENCY: Iris Worldwide Awards: Design Week Lightbulb Shortlist &nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8bf93137d7e89320a3af970dc8ffc0a65cba610baa3b1044cef4f6f2bd765a80/hero-wrap-new.png" data-mid="235080139" border="0" src="https://freight.cargo.site/w/1000/i/8bf93137d7e89320a3af970dc8ffc0a65cba610baa3b1044cef4f6f2bd765a80/hero-wrap-new.png" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c446cc641e7bace710a4dcfb5ecdb0d09aadf060be53908b0c19a539cb58a8da/cargo-visuals-00-12.jpg" data-mid="235080140" border="0" src="https://freight.cargo.site/w/1000/i/c446cc641e7bace710a4dcfb5ecdb0d09aadf060be53908b0c19a539cb58a8da/cargo-visuals-00-12.jpg" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/fa9509a305e63ee38f2003a932fa87586d572312862427aa68b3059c33fdd91a/cargo-visuals-00-13.jpg" data-mid="235080143" border="0" src="https://freight.cargo.site/w/1000/i/fa9509a305e63ee38f2003a932fa87586d572312862427aa68b3059c33fdd91a/cargo-visuals-00-13.jpg" /> <img width="6400" height="4267" width_o="6400" height_o="4267" data-src="https://freight.cargo.site/t/original/i/33df39f637947f970975b53a237fb89409e4ab8085f0ec6cc03a9e0474e38f42/wrap-box-mailer.png" data-mid="235080144" border="0" src="https://freight.cargo.site/w/1000/i/33df39f637947f970975b53a237fb89409e4ab8085f0ec6cc03a9e0474e38f42/wrap-box-mailer.png" />By printing the wrapping paper double sided it conveyed a powerful reveal for SANE Mental Health Charity's Xmas campaign. <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f298d00e54c576d7163ce65eccf6b39636730b791b6eb91780ea554bc574480a/cargo-visuals-00-15.jpg" data-mid="235080141" border="0" src="https://freight.cargo.site/w/1000/i/f298d00e54c576d7163ce65eccf6b39636730b791b6eb91780ea554bc574480a/cargo-visuals-00-15.jpg" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/2eec0a61bc44a09037f8502eb8a450e65e71022e15be6962e15201959a4c120e/cargo-visuals-00-14.jpg" data-mid="235080142" border="0" src="https://freight.cargo.site/w/1000/i/2eec0a61bc44a09037f8502eb8a450e65e71022e15be6962e15201959a4c120e/cargo-visuals-00-14.jpg" /> <img width="4242" height="2866" width_o="4242" height_o="2866" data-src="https://freight.cargo.site/t/original/i/d888db8c789fad6707ac36b656fe1f3a762609804bed79a3f2af52f17c6d516f/press-page.jpg" data-mid="235080145" border="0" src="https://freight.cargo.site/w/1000/i/d888db8c789fad6707ac36b656fe1f3a762609804bed79a3f2af52f17c6d516f/press-page.jpg" /> https://jackparker.work/Make-Waves-With-Waves Thu, 26 Jun 2025 20:16:14 +0000 jackparker.work https://jackparker.work/Make-Waves-With-Waves adidas - Make Waves With Waves 70% of black girls can’t swim and 5.5 times more black kids die drowning than white kids. Research showed us that it was due to lack of funding, facilities and ultimately HAIR. We created a product and campaign for Adidas to tackle the issue and get black girls swimming. The project was so successful we were interviewed on national TV,flown out to adidas HQ in Germany to meet the product development teamand give a talk to their employees about the project. Client: adidasType: Product, Activation, PR, Social, Branding Awards: D&amp;AD Black Pencil, D&amp;AD White Pencil, D&amp;AD Yellow Pencil (New Blood Awards 2018) &nbsp; <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4e79f7a1b262f5bd0f38b7b1b91fdbe244d00b2e5752143fe1508bacefed3103/adidas-new-boards_finals-01.png" data-mid="235080156" border="0" src="https://freight.cargo.site/w/1000/i/4e79f7a1b262f5bd0f38b7b1b91fdbe244d00b2e5752143fe1508bacefed3103/adidas-new-boards_finals-01.png" /> <img width="4267" height="2400" width_o="4267" height_o="2400" data-src="https://freight.cargo.site/t/original/i/dfa155c6829c6e1c56aca10c59eeeef22349595468ae3c1553cab0399607ae3e/adidas-new-boards_finals-02.png" data-mid="235080157" border="0" src="https://freight.cargo.site/w/1000/i/dfa155c6829c6e1c56aca10c59eeeef22349595468ae3c1553cab0399607ae3e/adidas-new-boards_finals-02.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ee6e81306dc47e88a35841ee2247a742b3daa1a0f67eaec9259f1539dbfa0f08/adidas-new-boards_finals-03.png" data-mid="235080158" border="0" src="https://freight.cargo.site/w/1000/i/ee6e81306dc47e88a35841ee2247a742b3daa1a0f67eaec9259f1539dbfa0f08/adidas-new-boards_finals-03.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/acc372eafcf53a88402aac46cd3d0c88944a5b1093fb4e309e22696bdc16727c/adidas-new-boards_finals-04.png" data-mid="235080159" border="0" src="https://freight.cargo.site/w/1000/i/acc372eafcf53a88402aac46cd3d0c88944a5b1093fb4e309e22696bdc16727c/adidas-new-boards_finals-04.png" /> https://jackparker.work/Ultimate-XP-Launch Thu, 26 Jun 2025 20:16:17 +0000 jackparker.work https://jackparker.work/Ultimate-XP-Launch Coca-Cola Creations x League Of Legends To celebrate the launch of Coca-Cola's special collaboration with the video game League of Legends and the limited edition flavour "Ultimate", I created a CGI trailer and pop up experiences all around the world for fans of the game to experience it IRL.Creating a giant Nexus crystal taken straight out of the game, fans had the chance to dress up and have their photo taken with the glowing Nexus, complete with Coke can suspended inside and taste the new flavour. Client: Coca-Cola x LoLType: EXPERIENTIAL, SPECIAL BUILD, PR, SOCIALAgency: Ogilvy UK &amp; Ogilvy Chicago <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/ad6940db3b962bebcde9a334d88a28213d254dba6f30f42dd24402beb23e799f/MicrosoftTeams-image-123.png" data-mid="235080201" border="0" data-scale="72" src="https://freight.cargo.site/w/600/i/ad6940db3b962bebcde9a334d88a28213d254dba6f30f42dd24402beb23e799f/MicrosoftTeams-image-123.png" /> <img width="3696" height="2456" width_o="3696" height_o="2456" data-src="https://freight.cargo.site/t/original/i/a8c450aff682b5f5a3915c4e16d31eb43891f6bd470a51b870df6b2af11e0003/MicrosoftTeams-image-127.png" data-mid="235080200" border="0" src="https://freight.cargo.site/w/1000/i/a8c450aff682b5f5a3915c4e16d31eb43891f6bd470a51b870df6b2af11e0003/MicrosoftTeams-image-127.png" /> <img width="3696" height="2456" width_o="3696" height_o="2456" data-src="https://freight.cargo.site/t/original/i/52ee4f9e1535ea70bf28c3e3feea765ad292b27d785e2fe7d3209b2d295e4b33/MicrosoftTeams-image-125.png" data-mid="235080202" border="0" src="https://freight.cargo.site/w/1000/i/52ee4f9e1535ea70bf28c3e3feea765ad292b27d785e2fe7d3209b2d295e4b33/MicrosoftTeams-image-125.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/185a7af0add7d290903fa72a446f8f530865efe9c149dd15be37cd7fb859752a/MicrosoftTeams-image-121.png" data-mid="235080203" border="0" src="https://freight.cargo.site/w/1000/i/185a7af0add7d290903fa72a446f8f530865efe9c149dd15be37cd7fb859752a/MicrosoftTeams-image-121.png" /> https://jackparker.work/VOXI-Villa Thu, 26 Jun 2025 20:16:23 +0000 jackparker.work https://jackparker.work/VOXI-Villa Vodafone - Voxi Villa VOXI wanted to cash in on the popularity of Love Island without an official sponsorship so we created an AR Love Island “style” Villa experience in Snapchat.Working with the talented YARZA twins I art directed and created a wacky viral feeling visual world for this award winning VOXI campaign.We launched it during the ad break of the first show when people reach for their phone and ended up with more views than the opening episode of the show itself!Not bad for a campaign that didn’t cost a penny in sponsorship. #winning Client: Vodafone, VoxiType: Digital, Social, Art Direction, PRAGENCY: Ogilvy UK Awards:DMA Awards Bronze 2019 Utilities &amp; Telecommunications &nbsp; <img width="1500" height="909" width_o="1500" height_o="909" data-src="https://freight.cargo.site/t/original/i/0e681bd2a5e800207888fe2186ee9cdce9de51103b44c5efa45c9afdf1c1f69f/voxi-5.gif" data-mid="235080223" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/0e681bd2a5e800207888fe2186ee9cdce9de51103b44c5efa45c9afdf1c1f69f/voxi-5.gif" /> <img width="1500" height="909" width_o="1500" height_o="909" data-src="https://freight.cargo.site/t/original/i/7af6f4507cebdaba8eda7b02b29b513987b191d722804ded9a79d84f2f36badf/f9415b82802669.5d286fdf81908.gif" data-mid="235080224" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/7af6f4507cebdaba8eda7b02b29b513987b191d722804ded9a79d84f2f36badf/f9415b82802669.5d286fdf81908.gif" />